About BLV

LAB Agency

In spirits, as in people, fame can only be had with good representation. At BLV we are the best 'agents' a brand could have. We marry our select clients with our stellar relationships!

With a combined 18 years in the beverage industry you can trust our knowledge in sales and marketing in the Los Angeles market. We maintain strong relationships with key industry contacts including:

We analyze the market trends and develop the right strategy to develop YOUR specific brand in Southern California. We create consumer awareness and become the local faces of the brand, actively integrating it into:

With an award-winning mixologist behind your product you will have an unlimited cocktail resource for:

We want your brand to succeed as much as you do, so let's meet for a cocktail and toast to the success of your brand.

BLV Team

As a Southern California Market Manager she oversaw the growth & development with a wide variety of spirits categories in all channels of trade. Heather's extensive sales and management background includes distributor management, market analysis, budget management, key account relationships, promotional programming & special events. Her innovative ideas and sales strategies have made her a key player in the success of such brands as Leblon Cachaca, Cabana Cachaca, Barsol Pisco, Luksusowa Vodka, Versinthe Absinthe, Landy Cognac, and Villa Massa Lemoncello. Promotions and events are her specialty, and her brands have appeared at major events such as Snoop Dogg's NYE concert at the House of Blues, The Emmy Awards, Playboy Golf, Kalyx, City of Hope, Kasewera Charity Event, Stoney Awards and LA Canvas Magazine.

Joel's award winning cocktails such as the K-town Kobbler, Gin & Tarragonic and Clockwork Orange have gained him national recognition as an expert mixologist. He has consulted for prestigious restaurants including True Food Kitchen, Sugarfish by Chef Nozawa, Lawry's Steakhouse, Culinary Dropout, & North. Black's extensive service industry background includes managing the bar programs at LA hot spots Comme Ca restaurant, Cana Rum Bar, and LA's exclusive members only bar, The Doheny. He cultivates drink menus that compliment both the scene and the bar staff. He's been featured in publications such as the La Times, GQ, Brand X, and Imbibe magazine. Through brand ambassador programs and consulting Joel has been an integral part of the success of such brands as Tito's Vodka, Cabana Cachaca, Original Moonshine, Casa Noble Tequila and Skyy Vodka. He is a member of the USBG, Sporting Life, B.A.R. Certified and studied at the Bols Academy in Amsterdam.

LAB Events

LAB Events specializes in bringing custom mixology into your home, office or event space. We use only the highest quality ingredients and source organic, locally grown produce to take your cocktail experience to the next level. We value our earth's natural resources and are committed to running our business in a sustainable and socially conscious manner.

Each event is unique to our clients and so are the way we design your special occasion. We build our packages around your individual tastes, desires and needs to ensure customer satisfaction.

So, let's get this party started. It's easy, just email us at info@blacklab-ventures.com your party plans and we will get back in touch with you.

Cocktail LAB

Having a unique identity is what sets big selling brands apart from the little guys. Custom recipes are the key assets to help facilitate your main goal. Getting your brand in the consumers' hands!

Black LAB Ventures specializes in developing mixology bar programs that not only fits your identity but also increases the value, sales and patronage of your establishment. Rather you are a new concept about to open or a veteran looking to increase business, BLV has the experience and know how to accomplish your goals.

Black LAB Ventures specializes in developing mixology bar programs that not only fits your identity but also increases the value, sales and patronage of your establishment. We understand nightclubs are high volume atmospheres and have developed systems conducive to any club's wants or needs.

Contact us at info@BlackLAB-Ventures.com for pricing and more information about any of the services we offer.


p: 818.793.3878
e: info@blacklab-ventures.com

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