our philosophy



  1. the friendly and generous reception and entertainment of guests, visitors, or strangers.

Our innovative thinking and taste for all things excellent set us apart from your average hospitality company.  At Black LAB we only strive for excellence and use our refined creativity to deliver perfection.  We treat our clients and employees with respect and value the relationships we build.  We have produced bars and events for numerous restaurants, brands & celebrities; including, the Lance Bass + Michael Turchin wedding which made history as the first same sex marriage covered by network television.

Our consultations provide cost effective and efficient systems based on years of hands on experience from experts at every level of hospitality.  Our number one goal is to create a program that inspires guests and employees alike.   Hospitality is our number one priority after all!

Did we mention that we value our earths natural resources?  We care and are committed to running our business in a sustainable and socially conscious manner.

Hospitality is the key to new ideas, new friends, new possibilities. What we take into our lives changes us. Without new people and new ideas, we are imprisoned inside ourselves.
— Joan D Chittister

Our satisfied Clients Include


Meet the cofounders


Joel Black 

cofounder & CEO

Joel Black’s take on the art of hospitality has earned him several awards for his creative cocktails and front of house service expertise. A Texas native, Black moved to Los Angeles and took the restaurant and bar scene by storm.  He has trained some of the countries leading mixologists and curated nationally recognized bar programs including LA’s first mixology bar Comme Ca, Los Balcones in Hollywood and Ford’s Filling Station LAX.  In addition, Black's strengths in restaurant and bar operations has led him to consult for national brands like House of Blues, Foundation Room, Tom's Urban, and Areas USA- the second largest hospitality management company in the world.

Joel looks at each new project as an opportunity to grow as a person, and is passionate about innovating his industry. 

His life's mission is, "lead with love, inspire, and be of service whenever possible".


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Heather Storm 


With 12 years experience in the alcohol and hospitality business Heather Storm has gained notoriety as a wine and spirits expert.  Through her extensive brand management and marketing background she is acutely aware to the pulse of the beverage industry.  

She holds an environmental science degree and is the driving force behind Black LAB’s eco-conscious mind. In college Heather was chosen to design "Eco Conscious" toolkits for the Caribbean Hotel Association.

Currently Heather is a thriving actress and host.  She co-stars on "Garage Squad", Velocity Network's hit series and is co-host of the top ranked travel podcast "Man Seeks Adventure".

We are passionate about what we do and stop at nothing to go above and beyond to deliver 100% satisfaction to all of our valued clients!
— BlackLab Ventures

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